Capturing Our Essence in a Symbol

Our unique heart and hand symbol brings together the love and friendliness that families will receive when visiting a designated hotel or resort property. After a rigorous design competition to select the most recognizable mark that captured the Be Friendlier meaning we were delighted by the story that came along with the winning submission, not discovered until after selected. 

From the Artist

“When I designed this, I kept my stepson in mind. Jeffrey was and is the best kid!! He is 29 years old and has Down syndrome. I used to go to all his Special Olympic games and meet all the cool kids there. They love so much. And also they love to HUG! This is why I did the hugging of the hand on the heart.”

Designation Seal

Once a property has been fully trained and implemented the Be Friendlier standards they will be able to start displaying this designation seal as an indicator that they are serving the unique needs of the special needs community and your family will be able to more thoroughly enjoy their establishment.